IX-PREDICTIVE

• Provide Predictive Cross Sell Analytics: Creates cross selling opportunities to analyze based on what customers are buying across any given time periods to help identify new potential product recommendations.
• Perform Market Basket Analysis: Will position categories / products as per your customers buying pattern which will help in increasing impulse purchases while creating a better planograms to improve cross selling and upselling of products.
• Understand Promotion Lift using Market Basket: Compares pre and post promotional lift across market baskets, comparison across different media types such as TV, print, digital.
• Provide Targeted Campaigns: Create customer segments using rich set of behavioral attributes, preferred channel , visit frequency, product preferences, campaign inclination etc. Create customer segments using rich set of behavioral attributes, preferred channel , visit frequency, product preferences, campaign inclination etc.
• Optimize Promotion: Optimize promotions during weekend vs. weekdays or different times of the day by analyzing and comparing promoted product affinities with other products in the basket.