Infovisionix brings together theme-based analytics for easy decision-making with an integrated approach to online, mobile, and brick and mortar data. It provides store location / space / aisle / sku rationalization, along with market basket analysis to ensure the "right" promotion.
Merging physical interactions with digital interactions leading to a single view of the customer, along with different ways to segment the consumer population is becoming a crucial factor to making merchandising and promotional decisions.
