Infovisionix brings together a theme-based analytics for easy decision-making for retail and on-board revenue for the cruise lines. Understanding the core customer segments, the differentiating products and services which are being offered are key to customer satisfaction. Analytics providing visibility to customer buys across various segments helps in formulating the right merchandising and marketing strategies.
Merging physical interactions with digital interactions leading to a single view of a customer, along with different ways to segment the consumer population, is becoming crucial to making merchandising and promotional decisions.
